So, perhaps you've heard: La La Land didn't win best picture at the Oscars.
But if every cloud has a silver lining, this one might be called golden: The Emma Stone-Ryan Gosling musical, which did win six Oscars, has been racking up box office numbers remarkable for a musical — nearly $417 million globally so far, according to comScore, a marketing analytics firm — and even more for an original one with no previously known songs or story. Damien Chazelle's eye-popping, toe-tapping creation ranks third in all live-action film musicals, behind Mamma Mia! (2008) and Les Miserables (2012), neither of them original.
"That's big-time money," said Paul Dergarabedian, senior media analyst at comScore. "At times, the musical genre has been marginalized or not taken seriously. But this is serious business."
'Beauty' blockbuster expected
It's enough to make a musical fan break into sudden, joyful song, perhaps on the way to the multiplex, where this weekend Emma Watson's Beauty and the Beast is expected to have a huge, $120 million-style opening.
And there's a slew of other live-action musicals in the works, a combination of originals, sequels and remakes.
This Christmas, we'll have Hugh Jackman as P.T. Barnum in The Greatest Showman, with music by La La Land lyricists Benj Pasek and Justin Paul. A year later will come the high-profile Mary Poppins Returns with Emily Blunt, Lin-Manuel Miranda and Meryl Streep, among others.
Also reportedly on tap: a Will Ferrell-Kristen Wiig original musical about the little-known world of corporate musicals, and a Josh Gad musical with songs by Broadway luminaries Alan Menken and Stephen Schwartz. A musical version of the Broadway megahit Wicked is also coming down the pike.
"Good movies beget other good movies," said Marc Platt, a producer of La La Land, not to mention the upcoming Mary Poppins Returns and Wicked films. "So when a movie captures the imagination and hearts of people around the world, it's going to have a positive influence on similar genres getting made."
A rebirth?
Is the musical undergoing a renaissance, or at least a major moment? Or is it all just a happy coincidence? Certainly, it's been a great time for musicals on Broadway, where Miranda's Hamilton has been breaking all kinds of records since it opened in July 2015. And on TV, there's been the trend of live musicals like Grease, Peter Pan and Hairspray.
"I don't think it's a coincidence," said Mandy Moore, the choreographer of La La Land, who's also worked extensively in television. "I think it went away for a while, that style of storytelling, and that style of music, and it's like anything — bell bottoms were cool, and then they were not cool, and then they were cool again. People throw it away for a while and then come back to it and remember, 'Oh, that was really cool, and why don't we reinvent it?' "
To Menken, who composed the music for Beauty and the Beast and many other musicals, the moment for musicals has been happening "for quite a while."
"Look at the box office," he said in a recent interview, listing Hamilton and a slew of other Broadway shows, by him and others. "It's just an explosion of musicals."
Platt and Moore, of La La Land, also point to the younger creative voices injecting life into musicals in various forms; Chazelle is 32, and Miranda is 37.
Contemporary spin
"It's part of the evolution of the art," said Platt. "You have new young voices who grew up seeing the world in a certain way, and hearing the world in a certain way. And what's really interesting is ... they're all steeped in the history of the genre. Lin-Manuel and Benj and Justin can tell you every piece of musical theater history, the way that Damien can tell you the history of great American and French New Wave musical cinema. And so they're taking from the past, drawing on what they've learned and studied, but putting it through the lens and the filter of their very contemporary world."
Beauty director Bill Condon credits animated musical films with getting audiences comfortable with the simple act of a character breaking into song.
"And then if you let it happen, it turns out that the audience actually loves that," Condon said. "There's a wider audience for it, for just the joy of breaking out into song. It feels like the audience has caught up again."
They may have caught up, but that doesn't mean it's going to be easy for future screen musicals to capture the La La Land magic, said Dergarabedian of comScore.
"It's not going to happen every year," he said. "That was lightning in a bottle."
